Begin Your Online Presence

A successful business is one whose foundation is strong and resilient. As a business owner, it is your duty to ensure that the foundation of your business is given the prerequisite attention, effort and resources. To do this, you must adopt a methodical approach to work. But what should you focus on when setting up a digital business? How can a Chinese Digital Marketing Agency assist?

Extra information about Chinese Digital Marketing Agency


The product or service line

The first task when setting up a business is to decide on products or services that the business is going to offer to clients. This could be informed by identified market gaps, your interests, passion and talents. However, the products or services decided on must have the ability to be monetised, as this is the only way the business will grow and prosper.


The Website

This is a prerequisite requirement for all digital businesses. With respect to the website, you must decide on what the domain will look like, whether there are variations of the domain that you should also acquire to avert acquisitions by competitors, where and by whom the website will be hosted, the entity that will develop the website, the main keywords to use, the ideal photographs to use and where to get these photos. Once the website has been developed, you must engage in Search Engine Optimisation (SEO) to ensure that your business appears among top results in all major search engines.


Other online platforms

The digital footprint of such a business must extend beyond the website. You must therefore decide what platforms to use to engage clients, advertise your products and to grow market share as well as the strategies to employ to do this. These platforms may include Facebook, Instagram, Youtube, snapchat, Telegram and so on. As a business owner, you must take great care not to stretch your resources too thin by trying to utilise all digital platforms.


Source of funds and other resources

You must decide where you will get the initial capital required to fund the business, the first set of employees, any equipment necessary, raw materials, or the products the company proposes to deal with. Deciding on all these aspects minimises the occurrence of unpleasant surprises that can derail the process.


Benefits of Hiring a Chinese Digital Marketing Agency

The digital space in China is a bit different from that of the rest of the world. Therefore in order for your business to prosper in China, you must hire a Chinese digital marketing agency to assist you in coming up with the best strategies to penetrate the market and gain a greater market share. Their deep understanding of the market, the regulation around digital businesses and the people in China increases your chances of success exponentially. These agencies are also cheaper compared to American or British Agencies and will therefore have great cost savings for your business.