Tag: more traffic
Convincing Your Readers to Link to You
by Lee Asher on Jul.02, 2011, under Traffic Generation
The main reason readers of blogs do not leave comments or click on links before they leave your blog is due to you not having given them enough information to chew on, think on, or any other reason.
Remember, your readers are also investors, and they need to be convinced that the venture they are going to spend their time on is worth it.
If you are anything like me, you know that there are times when you just feel as though you have said the same thing a million times. There is simply nothing left to blog about or nothing that seems to excite you. It has become a chore to you that you feel must be performed.
Below is a list of seven ways I use to get myself out of the writer’s blah, or when I am feeling too tired to blog. I have found out by accident that it is also a great way to give your reader’s some really unique reasons to leave their linkbacks!
1. Switch sides of the fence. For instance, if you normally blog about the necessary keyword research, find all the reasons why this does not always do the trick and then blog about it!
2. Take the shortcut. One of the best places I like to find shortcuts is on Scribd.com, and then find something interesting to read, and of course timely, from the “trending” section. Here’s the beauty of this, what is being trended and popular is user-driven, and that means it is currently on everyone’s mind. If you read what is interesting and it does not relate to your niche, I promise that if you write you posts that this will generate some kind of ideas – maybe a tangent, but something that is relevant to your readers, that offers fresh thoughts for you.
3. A family story or reverse-engineer. Of course, first, think about your family favorites. Which one is your favorite? What does it deal with, and why would you care to write about it? You need to answer this question, than you can illustrate it with the anecdote. People will identify more with a story than a lecture, and you do too!
4. Chill out. Keep in mind that not every post will generate thousands of links. However, all are building foundations, you are laying the groundwork for your second post…..or maybe the third….It is vital to be real, and keep a clear focus on the reader. Ask yourself this: “Why would this relate to him or her? – Then, make it a habit to write in a relaxed way.
5. Piggy-back posting. The best way to do this is take a very hot topic that is under the blog discussion and then summarize 4 or 5 of the top points or arguments on other blog sites, and make sure to credit the authors. This will not only produce an immediate linkback from the top-level, (the author in question), but people will think it is more authoritative, (this is helpful if you are new to the game), rather than giving your own opinion. Moreover, this hot topic will have been identified by you.
6. Look for any gaps. Just like you would if you were assessing competitors’ products before making your own, you need to look for ways to fill the “gaps” your competition is leaving out of their posts.
7. Make it a habit to read through authoritative comments. Often you will get great ideas for new subjects on your blog from reading your reader’s comments – this is especially true when it is a very hot topic. Moreover, use the “keywords” that their comments generate to drive traffic to your “house.”
So, there it is, seven ways to engage your next visitor to your blog. Try it out for yourself – then you can see if these tactics work for you and generate some links!
Ready to get re-acquainted with link building? Download your free copy of Discover The Power of Back Links today to learn the new basics.
Is Your Domain Name a Business Killer ?
by Lee Asher on Jun.30, 2011, under Domains
You have decided to start your own business online and you want to start advertising and getting potential customers to your site. Imagine being able to run your business 24 hours a day 7 days a week and never leave your house to do so.
Running a business online can be very profitable if you have the correct domain name for your business.
You don’t want to mislead your customers by advertising something that you don’t sell to get them into your store. This can lead to trouble and you dont need that.
When you choose your domain name you may want to consider your most popular item that you will be offering and see if you can add that into your domain name.
Like if you have the name “Pens R Us” chances are your customers will know that you are selling pens, paper, and office supplies. When they need to order they can click on your site to choose from the many varieties that you carry. They may even be able to get their company logo on the pens when they order.
This is a great way to add your business product into your domain name.
If you are selling pens and office supplies and you choose a domain name such as “Paper Products”, this covers a lot of general ground and may not attract the potential customers that you would have attracted if you had used “Pens R Us”.
You need to try to be specific on your domain name in order to get it right. Your name sometimes says it all and it is all that someone will see. Choose a name that is important to your business and you will be a success.
Increasing Your Web Traffic with Ezines
by Lee Asher on Dec.27, 2010, under Traffic Generation
Who wants increased web traffic? Everybody! Whether you’re an experienced online marketer or a newcomer to the scene, you’re looking for more traffic to your site. Traffic is the fuel that will keep your business running, so it’s of top priority. While the amount of web traffic you get is important, the quality of traffic is even more traffic. It really does you know good if you’ve got thousands of people visiting, and no one buying or taking the action that you desire.
Ezines are a great way to get increased web traffic, as well as more quality traffic. An ezine is an electronic magazine which is delivered to its subscribers by email either on a daily, weekly, bi-monthly, or monthly basis. Some ezines are free to join and others charge a subscription fee. Either way, they represent a very easy way for you to reach your target market.
And you do that by paying for advertising space in an ezine that is sent out to members of your target market. Not all ezine publishers offer the same advertising possibilities, conditions, and prices so you’ll need to do a little research before choosing one that’s right for you. Obviously, you want to pick one as laser-targeted to your market as possible. You can do this simply by typing in a search on google for ezines or newsletters in your particular market, or by using a free or paid ezine directory. You want to look at the amount of subscribers the ezine has, the frequency that it is mailed to subscribers, and the advertising options and costs.
In general, the most effective ads you can do are called “solo” ads. This means that your ad gets sent out to the subscriber list alone, without and other ads or content, and with your topic in the subject line. Solo ads are also the most expensive type of ezine advertising but you can get them for as low as $10. Be wary, however, of a solo ad that costs very little and is sent out to a lot of subscribers. You will more likely get a better response from a $10 solo ad sent to 500 to 600 subscribers than from one of the same price that is sent to 5,000 or more subscribers. If it seems to good to be true, it is.
Before you place your solo ad, subscribe to the ezine to test out its quality and reliability first. You will also see examples of other solo ads this way.
Ezine advertising is a good way to get increased web traffic and targeted visitors. Start with just one, track the results, and stick with it if they are good. Once you start profiting, re-invest at least half of the profit into higher subscriber base ezines and continue in this direction. Remember to track and tweak your ads in order to really optimize your response rate.
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