Eclipse Domain Services Library

Tag: targeted traffic

Convincing Your Readers to Link to You

by on Jul.02, 2011, under Traffic Generation

The main reason readers of blogs do not leave comments or click on links before they leave your blog is due to you not having given them enough information to chew on, think on, or any other reason.

Remember, your readers are also investors, and they need to be convinced that the venture they are going to spend their time on is worth it.

If you are anything like me, you know that there are times when you just feel as though you have said the same thing a million times. There is simply nothing left to blog about or nothing that seems to excite you. It has become a chore to you that you feel must be performed.

Below is a list of seven ways I use to get myself out of the writer’s blah, or when I am feeling too tired to blog. I have found out by accident that it is also a great way to give your reader’s some really unique reasons to leave their linkbacks!

1. Switch sides of the fence. For instance, if you normally blog about the necessary keyword research, find all the reasons why this does not always do the trick and then blog about it!

2. Take the shortcut. One of the best places I like to find shortcuts is on Scribd.com, and then find something interesting to read, and of course timely, from the “trending” section. Here’s the beauty of this, what is being trended and popular is user-driven, and that means it is currently on everyone’s mind. If you read what is interesting and it does not relate to your niche, I promise that if you write you posts that this will generate some kind of ideas – maybe a tangent, but something that is relevant to your readers, that offers fresh thoughts for you.

3. A family story or reverse-engineer. Of course, first, think about your family favorites. Which one is your favorite? What does it deal with, and why would you care to write about it? You need to answer this question, than you can illustrate it with the anecdote. People will identify more with a story than a lecture, and you do too!

4. Chill out. Keep in mind that not every post will generate thousands of links. However, all are building foundations, you are laying the groundwork for your second post…..or maybe the third….It is vital to be real, and keep a clear focus on the reader. Ask yourself this: “Why would this relate to him or her? – Then, make it a habit to write in a relaxed way.

5. Piggy-back posting. The best way to do this is take a very hot topic that is under the blog discussion and then summarize 4 or 5 of the top points or arguments on other blog sites, and make sure to credit the authors. This will not only produce an immediate linkback from the top-level, (the author in question), but people will think it is more authoritative, (this is helpful if you are new to the game), rather than giving your own opinion. Moreover, this hot topic will have been identified by you.

6. Look for any gaps. Just like you would if you were assessing competitors’ products before making your own, you need to look for ways to fill the “gaps” your competition is leaving out of their posts.

7. Make it a habit to read through authoritative comments. Often you will get great ideas for new subjects on your blog from reading your reader’s comments – this is especially true when it is a very hot topic. Moreover, use the “keywords” that their comments generate to drive traffic to your “house.”

So, there it is, seven ways to engage your next visitor to your blog. Try it out for yourself – then you can see if these tactics work for you and generate some links!

Ready to get re-acquainted with link building? Download your free copy of Discover The Power of Back Links today to learn the new basics.

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Increasing Your Web Traffic with Ezines

by on Dec.27, 2010, under Traffic Generation

Who wants increased web traffic? Everybody! Whether you’re an experienced online marketer or a newcomer to the scene, you’re looking for more traffic to your site. Traffic is the fuel that will keep your business running, so it’s of top priority. While the amount of web traffic you get is important, the quality of traffic is even more traffic. It really does you know good if you’ve got thousands of people visiting, and no one buying or taking the action that you desire.

Ezines are a great way to get increased web traffic, as well as more quality traffic. An ezine is an electronic magazine which is delivered to its subscribers by email either on a daily, weekly, bi-monthly, or monthly basis. Some ezines are free to join and others charge a subscription fee. Either way, they represent a very easy way for you to reach your target market.

And you do that by paying for advertising space in an ezine that is sent out to members of your target market. Not all ezine publishers offer the same advertising possibilities, conditions, and prices so you’ll need to do a little research before choosing one that’s right for you. Obviously, you want to pick one as laser-targeted to your market as possible. You can do this simply by typing in a search on google for ezines or newsletters in your particular market, or by using a free or paid ezine directory. You want to look at the amount of subscribers the ezine has, the frequency that it is mailed to subscribers, and the advertising options and costs.

In general, the most effective ads you can do are called “solo” ads. This means that your ad gets sent out to the subscriber list alone, without and other ads or content, and with your topic in the subject line. Solo ads are also the most expensive type of ezine advertising but you can get them for as low as $10. Be wary, however, of a solo ad that costs very little and is sent out to a lot of subscribers. You will more likely get a better response from a $10 solo ad sent to 500 to 600 subscribers than from one of the same price that is sent to 5,000 or more subscribers. If it seems to good to be true, it is.

Before you place your solo ad, subscribe to the ezine to test out its quality and reliability first. You will also see examples of other solo ads this way.

Ezine advertising is a good way to get increased web traffic and targeted visitors. Start with just one, track the results, and stick with it if they are good. Once you start profiting, re-invest at least half of the profit into higher subscriber base ezines and continue in this direction. Remember to track and tweak your ads in order to really optimize your response rate.



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Creating a Torrent of Visitors to your website

by on Dec.25, 2010, under Traffic Generation

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You can have the best, most attractive website in the world and still not make any money. The reason for this is simple. No matter how attractive your website might be and no matter how great a niche you have, nothing happens until traffic – or people visiting your site. It’s kind of like throwing a great big Mardi Gras party but nobody shows up. How to get traffic.

There are basically two ways to get traffic – paid and free. As you might guess, many marketers choose free traffic because, well, it’s free.

Paid traffic

The non-free way to get traffic to your site is to pay for links to the site. The most common way to do this is by paying for Google ads. Google ads called AdWords and are those little four-line ads you see in the right margin of almost every page on Google.

Advertisers pay to have these Adwords ads put on the appropriate pages. Without getting into the complexities of Google advertising, suffice it to say that you bid on your page position. The more money you are willing to pay for an ad, the better a page position your ad will have. A total of eight Google puts no more than eight of these ads on a page. This means that if you want to be in ad placement 1 or 2, it will cost you much more then if you are willing to settle for position 7 or 8.

The good news is that you don’t pay unless someone clicks on your ad and goes your website. You can also set a daily budget so that you don’t end up logging on to your AdWords account only to find that you just spent hundreds
of dollars.

A second alternative is to buy ads on newsletters. This has fallen a bit out of favor in recent years but can still be a decent way to get traffic.

Third, there is a product called Three-way links. The idea behind this product, which costs $47 a month, is that you put links on your site to other sites and get links back in return. One of the ways that Google ranks your site is based on backlinks. So, the theory is that the more backlinks there are pointing to your site, the better Google will like it and the higher it will rank your site.

Free traffic

The most common way to get free traffic is by writing articles and placing them in article directories such as www.ezinearrticles.com and www.goarticles.com. These directories all allow you to have what’s called a resource box in which you can put a couple of links to your website The downside of this strategy is that your articles usually stay on the EzineArticles or GoArticles front page only about a day. So, to get really good exposure, the article either has to be picked up by a third party newsletter and republished — or people have to see the article, click on the link and go to your site almost immediately.

A second way to get free traffic is through social posting. Here, you post references to your site on Twitter, Facebook, Digg and other social-type sites. If you choose to build your site using WordPress, you can get plug-ins that will automatically post to these sites for you every time you update your site. Third, you can find forums related to your site and post comments with a link in your “signature” back to the site. You can find these forums by searching Google on your keyword plus the word “forums.” For example, if your site has to do with cures for hay fever, you can search Google on “hay fever plus forums.” One word of caution — and that is to make sure that when you comment on a forum, you add something of value. Otherwise, the forum leader won’t allow your comment to be published and may even ban you from any further comments.

Traffic is to a website as blood is to your heart. Without it, you site can lapse into a coma. So if you want to succeed as an Internet marketer, it’s important that you work hard to drive traffic to your site.

Written by: Lee Asher from Eclipse Domain Services.


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