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Creativity is one of the most important aspects of an appealing site. Unique and compelling content are vital components to any successful site, but they’re rendered obsolete if the site doesn’t follow basic guidelines established by the Google Webmaster Guidelines.

What are webmaster guidelines? They’re standards for keeping spam-filled and illegitimate sites out of the top search engine results. For example, a site’s homepage has only 250 words and dozens of links, Google, Yahoo and Bing will flag the site as a possible spam site. What are the Google webmaster guidelines?

Google’s webmaster guidelines include: Make a website with a clear hierarchy (homepage) and text links. Every page should be reachable with at least one static text link. Offer a sitemap with links that point to the important parts of your site. If you have over 100 links, categorize your links into separate pages.

Navigation on your interface should be as simple as possible for the user, otherwise, they’ll leave your site in frustration. A simplified user interface is one of the primary factors for WordPress’ popularity among the top content management systems.

Text links should utilize unique keywords that apply to the respective page they’re linking to. A clear navigational structure helps Google’s search bot to scan your site. You can create a sitemap on WordPress, which tells Google’s scanner where to read.

Always remember to fill your pages with information-rich content, including articles on popular and related topics to your niche audience. For example, if your site is about sports apparel, create a story about LeBron James’ newest shoe.

An easy rule to follow for Google’s guidelines is to think like the searcher. In other words, when you’re writing your page titles and highlighting keywords within the main body of text in your page, link to words and phrases that are likely to be searched. This may lead you to restructure some of your sentences, but it’s worth the effort to improve your rankings for target keywords.

Remember, there are tens of millions of domains, and to distinguish yourself from the pack, you have to put in your due diligence. Remember, just because you create a sitemap, it doesn’t guarantee all of your site will be indexed. Google doesn’t guarantee to crawl everything in the sitemap file. Google’s guidelines include inbound links, conversion rates, site traffic and reliable links that connect your site’s pages in an organized and logistical flow.

Other guidelines to remember: Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. Allow search bots to crawl your sites without session IDs or arguments that track their path through the site and sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site.

Werner Wichmann provides Search Engine Optimization Services and gets websites to the top of the search results with these services, to see more go to http://www.elevatemarketing.co.za.

Article Source: http://EzineArticles.com/?expert=Werner_Wichmann

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Dedicated hosting is Web hosting in which a company or person rents an entire server from a hosting company, as opposed to renting a space on a shared server. What difference does this make? Well, it actually makes a pretty big one. Companies that do this often find that they are faced with a much more flexible platform with which to work, whereas companies that use shared hosting are very limited on certain things. Also, dedicated servers generally result in more expenses for the company, but these expenses come with a lot of perks. For example, they can use whatever software they want, they can use whatever hardware they want (generally), and they can make changes as they see fit, instead of waiting for these changes to be okayed by the Web host.

Dedicated hosting definitely has a place in our modern world. It offers larger companies the opportunity to have more control over their servers, allows them to have more server space, and helps them keep everything in order when it might otherwise be difficult to do. Not sharing a server with a ton of other websites generally increases productivity and effectiveness too, not to mention that the server itself will not be bogged down by a ton of extra material that has nothing to do with the company.

Basically, dedicated servers are a good deal for everyone. It is a good deal for the Web host because it guarantees them so much income a month, it is good for the buying company because it gives them exponentially more server space on which to store their website, and it is good for their customers because now there is a highly efficient website on which they can spend money securely and effectively.

A good website is something that many companies cannot go without. Not only is it a must for larger companies, but it is also becoming a must for smaller ones. Businesses need this online presence, it seems, in order for them to be effective. With so many people spending money on the Internet, it is conceivable that even big companies might fall and drift out of business without a way to communicate and interact with Web traffic. So, this is why dedicated hosting is becoming so popular among larger companies for their online needs.

Do you think a dedicated server is for you? You get more flexibility and control, but do need to pay more for that.

Article Source: http://EzineArticles.com/?expert=Doyle_Lewis

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Both Joomla and WordPress are established web design applications used by millions of websites across the world. Web Design Companies and web designers have in general supported various open source software for developing websites. Joomla and WordPress are two of the most popular ones and have established communities on the internet. There are hundreds of quality forums and blogs dedicated specifically towards the use of Joomla and WordPress for designing websites. Other web design and content management systems including Drupal and Typo3 have also proved popular and effective. However WordPress and Joomla seem to have an edge over the others in terms of global popularity and use.

Many web design agencies and design professionals are proficient with Joomla and WordPress and are able to customise the software to meet the specific needs of a business. Both these platforms offer the flexibility to extend the core features to meet individual requirements. This article offers an insight into which software is more suitable for developing your website.

WordPress versus Joomla

Usability

WordPress probably scores higher in terms of usability, both from an end user as well as developer’s point of view. Due to its simplicity WordPress is easy to learn and get acclimatised to. However this is also due to the fact that Joomla offers many more features than WordPress and offers more advanced functionality. The new version of Joomla, the 1.5x version has made significant improvements in usability.

SEOMOZ.org, a leading web design and technical blog recently published an article where the author stated that “if you are willing to trade some extra learning time for a more advanced site, go with Joomla.”

Versatility

WordPress is better described as a blog software whereas Joomla is an advanced content management system. WordPress is excellent for publishing content. Joomla on the other hand offers many powerful features. There are Joomla components that target almost every industry and market.

If you have limited time to set up a website or if your requirements are simple then WordPress is probably the better choice. However if you would like to develop or design an advanced website with powerful features then Joomla is more suitable.

Search Engine Optimisation

WordPress is known for its search engine optimisation advantages. By default WordPress is search engine friendly and webpages tend to rank high on Google. On the Joomla needs some customisation in order to target the full benefits from search engines. With the right customisation however, Joomla websites are equally capable of ranking high on search engines like Google. Any expert Joomla developer will design a website to be SEO friendly.

A Joomla websites can be customised a accordingly to overcome any SEO shortcomings.

Scalability

Joomla is easily scalable. Joomla can be used to design small websites as well for developing complex functionality on websites. WordPress is great out of the box and will work excellent if the only purpose of the website was to publish informational content. WordPress is great out of the box but limited somewhat for developing complicated web applications.

Joomla can be scaled as required. Almost any custom feature or application can be developed in Joomla. Joomla has been designed for extending and modifying to meet specific needs. WordPress is fairly limited. There are add-on features available for WordPress as well in the form of WordPress plug-ins but they do not compare to the advanced features that can be developed as add on Joomla modules or components.

Integration

Joomla has clear advantages with regards to extending and integrating the website with other third party applications of software. Joomla has a well formed and powerful API that developers can use to extend the software or integrate with other systems as required. Joomla websites can be easily integrated with other sources or websites.

Development of bespoke features

Joomla is the clear winner here. Customised development can be done in WordPress as well as Joomla. However Joomla’s development framework is more suitable for developing bespoke features for the website. There are many powerful add-on components that can be easily installed on a Joomla website.

Web designers and developers are able to develop additional customised features with ease using Joomla’s powerful development API. WordPress can also be easily extended however development API is not as powerful as Joomla’s.

Administration Features

WordPress has an easy to use, light weight administration panel. It is excellent if the main purpose of the website is solely to publish information. The administration panel is limited to updating or adding new content or media. Joomla has a powerful administration panel that offers a range of features such as e-commerce (Shopping cart), order management, enquiry management, User management, document management, multi-lingual content, etc. Joomla offers endless possibilities are and the administration panel is fully customisable for specific requirements.

Author K.Singh is Web Development Consultant for Web Design Company in London. He is the Editor of Web Design & SEO Blog for Kronik Media. Visit the website for more information on Joomla and SEO.

Article Source: http://EzineArticles.com/?expert=K_Singh